Marketing: Theory, Evidence, Practice (Häftad)
avByron Sharp, Katherine Anderson, Dag Bennett
ISBN: 9780195573558 - UTGIVEN: 201212HELPING THE STUDENTS OF TODAY BECOME THE MARKETING PROFESSIONALS OF TOMORROW Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package w[...]
How Brands Grow (Inbunden)
avByron Sharp
ISBN: 9780195573565 - UTGIVEN: 201003This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style [...]
e-Study Guide for Marketing: Theory, Evidence, Practice, textbook by Byron Sharp
ISBN: 9781478442677 - UTGIVEN: 2015-06Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.[...]
